Hotel groups miss out 20% of guests due to data silos, new Ireckonu data shows.

Hotel groups miss out 20% of guests due to data silos, new Ireckonu data shows.

Ireckonu, a leading hospitality middleware and Customer Data Platform (CDP) provider for hotel groups, has reported today that siloed guest data across hotel operational areas (including restaurants, spas, golf facilities, and other auxiliary outlets) is preventing hotel groups from capturing up to 20% of opportunities to re-engage guests, improve recognition, and ultimately drive stronger loyalty and revenue growth.