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Abu Dhabi Comes of Age

Abu Dhabi Comes of Age

Abu Dhabi’s tourism story has always been about intention rather than acceleration. Where some destinations chase headlines, the UAE’s capital has focused on foundations—carefully planned infrastructure, long‑term cultural investment and a visitor experience designed to mature over time. Today, that approach is delivering results. Abu Dhabi’s tourism success is increasingly visible on the ground and, this week, clearly articulated on the global stage at ITB Berlin.

Yerevan Finds Its Moment

Yerevan Finds Its Moment

Infrastructure, confidence and a global debut at ITB Berlin Yerevan has always known who it is. One of the world’s oldest continuously inhabited cities, Armenia’s capital wears its history lightly—etched into pink tuff stone, echoed in courtyard conversations, and poured generously into glasses of local wine. What is changing now is not the city’s character, but its readiness. Yerevan is quietly, steadily upgrading the foundations of tourism, and this week, at ITB Berlin, it is presenting itself with a new sense of purpose to the global travel industry.

Global Travel Leaders Formalise Cross-Sector Coordination Through the Global Resilience Network

Global Travel Leaders Formalise Cross-Sector Coordination Through the Global Resilience Network

As geopolitical fragmentation, AI acceleration and infrastructure pressure reshape global mobility, senior leaders across travel, finance, technology and government are consolidating strategic engagement through the Global Resilience Network (GRN). The Network, now operating across Europe, Asia, the Middle East and the Americas, is strengthening executive-level coordination at a time when industry leaders are questioning whether traditional forums alone can deliver the coherence required for the next phase of global travel growth.

STORY Hospitality Makes Its Debut at ITB Berlin

STORY Hospitality Makes Its Debut at ITB Berlin

There is a particular energy that comes with a first appearance, and at ITB Berlin, that sense of anticipation surrounds Abu Dhabi‑headquartered STORY Hospitality as it steps onto the world’s leading travel trade stage for the very first time. Among the familiar names and long‑established exhibitors, STORY Hospitality arrives with a fresh narrative—one shaped by contemporary Middle Eastern hospitality and a clear ambition to connect with a global audience.

ONYX Hospitality Group Celebrates 60 Years on the Global Stage at ITB Berlin 2026

ONYX Hospitality Group Celebrates 60 Years on the Global Stage at ITB Berlin 2026

At ITB Berlin 2026, where the world’s travel industry gathers to take the pulse of the future, ONYX Hospitality Group arrives with a milestone worth celebrating. Sixty years into its journey, the Asia‑Pacific hospitality leader is using one of the globe’s most prestigious tourism fairs not only to mark an anniversary, but to reaffirm its vision for what modern hospitality can—and should—be. The atmosphere around ONYX’s presence in Berlin is one of quiet confidence shaped by experience. Six decades in hospitality have given the group a deep understanding of how travel evolves, how guest expectations shift, and how cultures connect through meaningful stays. At ITB, ONYX is showcasing this legacy while firmly looking ahead, positioning itself as a brand that has grown alongside Asia‑Pacific tourism and helped define it.