BTN Interviews: Jalisco’s Tourism Minister Michelle Fridman ahead of 2026 World Cup

BTN Interviews: Jalisco’s Tourism Minister Michelle Fridman ahead of 2026 World Cup

Jalisco’s Tourism Minister Michelle Fridman positioned the state as the cultural heart of Mexico, highlighting its traditions, landscapes and identity beyond beach tourism. With Guadalajara hosting FIFA World Cup matches in 2026, Jalisco aims to showcase the wider region—from tequila country to Magical Towns—underpinned by a long-term strategy focused on inclusive, high-quality tourism that leaves visitors deeply connected to Mexico.