More women in leadership: how to make change happen - ITB Berlin

More women in leadership: how to make change happen - ITB Berlin

A panel at ITB Berlin addressed the challenges faced by female leadership in the tourism industry from a practical and research perspective. How do women make it into the top management tiers of large corporations? What can make launching a career easier for them and how should they confront resistance? These were the issues discussed at the panel discussion entitled “Courage, Power & Women in Action: Female Leadership in Tourism”. Katrin Rieger, Director of Travel Sales at HanseMerkur Reiseversicherung, who has held management positions in tourism for 18 years, is familiar with the prejudices women often encounter. She was often told “You’re too nice,” but she is convinced that leadership can also succeed behind the scenes – without dominant behaviour and with the involvement of male colleagues.

Jamaica Tourism at ITB

Jamaica Tourism at ITB

In the bright, buzzing halls of ITB Berlin 2026, where the world’s travel industry gathers each spring to chart its future, Jamaica’s presence felt different this year. It was not only about sun-drenched beaches and reggae rhythms — it was about resilience, recovery, and a renewed global vision for tourism.

VIDEOS: ITB Berlin 2026

VIDEOS: ITB Berlin 2026

BTN delivers exclusive video interviews from ITB Berlin 2026, showcasing influential leaders from global travel, tourism, technology, and destination management. Industry pioneers and senior executives provide expert insights into emerging travel trends, digital transformation, market recovery strategies, sustainable tourism models, mobility innovation, and the future frameworks shaping the world’s largest and most dynamic travel industry marketplace.