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Xbox chief strategy officer Matthew Ball said Game Pass lost "millions" of subscribers in the months following a 50% price hike announced in October 2025 (Eddie Makuch/GameSpot) | Collector
Xbox chief strategy officer Matthew Ball said Game Pass lost

Xbox chief strategy officer Matthew Ball said Game Pass lost "millions" of subscribers in the months following a 50% price hike announced in October 2025 (Eddie Makuch/GameSpot)

Eddie Makuch / GameSpot : Xbox chief strategy officer Matthew Ball said Game Pass lost “millions” of subscribers in the months following a 50% price hike announced in October 2025 — At Summer Game Fest today, Xbox's new chief strategy officer Matthew Ball spoke about some of the company's big moves recently …

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