Airtel rebrands Priority Postpaid as Fast Lane amid neutrality row

Bharti Airtel has rebranded its Priority Postpaid service, which triggered net neutrality debate, as Fast Lane service, extending the promise of faster connectivity to postpaid users, the company said on Wednesday. The company has made changes on the website, and signals on mobile phones are also displaying the "Fast lane" name now. When asked if the company has shelved the Priority Postpaid plan, the company spokesperson denied the development but acknowledged the rebranding of the service as Fast Lane. "There is no question of withdrawal of our new post-paid plan... Our launch campaign has ended. And our descriptor to signal what we are doing 'Fast Lane' - captures the essence of what we offer. Our postpaid users continue to remain on a slice. So, every user who chooses our postpaid plan and has a 5G-capable device gets an enhanced experience. Faster speeds, unlimited data, and exceptional service," the spokesperson said. The spokesperson said that network slicing used for ...

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