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Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing | Collector
Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing
Business Insider

Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing

Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.

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