KOMSCO revives historical figures to spotlight currency's cultural value in cashless era

The Korea Minting and Security Printing Corp. (KOMSCO) on Monday introduced its universe-based marketing project “Wonniverse,” along with a lineup of characters called “JOFAMS,” as part of efforts to shed new light on the cultural significance of currency in an increasingly cashless era and to preserve the legacy of historical figures depicted on Korean banknotes. “Wonniverse” combines the Korean currency unit “won” with the word “universe.” Developed over the course of a year in collaboration with students from Kookmin University, the project presents an original storyline in which notable figures featured on banknotes are reborn in modern times to continue their missions. The three newly introduced JOFAMS characters reinterpret iconic figures from Korean currency as spirit-like beings, adding an element of intrigue. Each character has been designed to reflect and highlight KOMSCO’s core business areas. Hunmin, inspired by King Sejong, who created Korea’s phonetic alphabet, Hangeul, in 1443, is associated with cultural initiatives. Sunsik, based on Admiral Yi Sun

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