The Korea Times
Chinese dine-in companies under major brands are expanding their presence in Korea by attracting customers in key tourism areas in Seoul with authentic Chinese flavors. Their inroads align with Chinese milk tea brands that are also expanding their following here, betting on the fame built up in their home country. These signs of an influx of Chinese food and beverage brands demonstrate that Korea is essential to their global market expansion. The most visible growth among Chinese restaurants in Korea is Tanghuo Kungfu Malatang. Following the opening of its first restaurant by a franchisee in Suwon in 2012, the number of its restaurants in Korea — either run by franchisees or directly managed by the company — has surpassed 560 as of the end of March. Tanghuo Kungfu Korea posted 18.3 billion won ($12.1 million) in sales in 2023, a 108 percent year-on-year increase, while operating profit reached 943 million won, up 95 percent. Sales in 2024 surged again to 22.2 billion won, with its perating profit also jumping to 10.5 billion won. The restaurants are now located across Seoul’s majo
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