The Korea Times
Korea Ginseng Corp., Korea’s leading health supplement maker, will adopt the name KGC starting Wednesday, stripping its identity to a streamlined corporate form as it pushes to reposition itself as a global health food company. The change, the company said, underscores a broader effort to move beyond its ginseng heritage and recast its brand for international markets. The rebranding comes as the company marks its 127th anniversary and reflects a shift toward a wider portfolio that extends beyond ginseng and red ginseng products. The company said the new identity underscores its core value of promoting “health and happiness for people around the world.” The updated corporate identity retains the existing visual framework but replaces the full name with the initials. The design features a dark gray typeface intended to convey trust, alongside the “seed” symbol of its parent group, KT&G, representing unlimited possibilities. The company said the new branding will be gradually applied across advertisements, its website and product packaging. Alongside the rebranding, KGC said it wi
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