The Korea Times
YEONGJONG ISLAND, Incheon — Volvo Car Korea has launched its premium full-size electric SUV, the EX90, with an ambitious goal of reaching annual sales of 2,000 vehicles, the carmaker said Wednesday. Describing the EX90 as the culmination of Volvo’s design philosophy, safety heritage and advanced technologies, the carmaker said it introduces a new paradigm in which core vehicle functions are integrated through software. Volvo Car Korea said the next-generation flagship all-electric vehicle embodies the Swedish carmaker’s transition toward software-defined vehicles (SDVs). “We would like to define the EX90 as Volvo Car Korea’s safest model ever sold in history,” Volvo Car Korea CEO Lee Yoon-mo told reporters during a media event. “The vehicle will start its delivery to customers from the third quarter, and our initial EX90 sales target this year is 500 units. We also set the vehicle’s full-year sales target at more than 2,000.” At the heart of the EX90 is Volvo’s proprietary “Hugin Core” system, under which the vehicle processes data in real time by utilizing advance
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