The Information
The early batch of ads running on OpenAI’s ChatGPT has drawn a lot of attention in recent weeks. But marketers have also been trying out another new form of conversational ads offered by an existing advertising heavyweight: Amazon. Even there, marketers are only starting to get a read on how much traction these ads are getting. For Paladone, an Amazon seller with around $20 million to $30 million in annual sales of products including lamps and toys, Amazon’s new form of chatbot ads have only driven 88 clicks since the beginning of the year, compared to 500,000 clicks from all of its Amazon ads in the same time period, according to Stefan Jordev, the brand’s marketplace advertising lead.
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