The Daily Beast
Scouted/The Daily Beast/Laura Geller. The Looker selects products independently. If you purchase something from our posts, we may earn a small commission. When I think of powder foundations, my mind immediately defaults to cakey, chalky, and textured finishes—the exact opposite of what most women over 35 are looking for in a complexion product. While they offer unparalleled staying power, traditional powder foundations have a reputation for emphasizing fine lines, clinging to dry patches, and making crepey skin look even more pronounced. But powder formulas have come a long way, and Laura Geller’s bestselling Balance-n-Brighten Baked Color-Correcting Foundation is living proof. Founded by theatrical makeup artist Laura Geller in 1997, the brand has long been known for its focus on offering inclusive, skincare-infused makeup for mature skin (40+), though it’s developed a loyal following across all age groups. Its baked complexion products are among its most beloved thanks to their silky, cream-like finish. Unlike traditional pressed powders, Laura Geller’s baked formulas start as creams before being transformed into a velvety, demi-matte powder. The result is a lightweight, buildable formula that blurs the appearance of fine lines, texture, and pores without looking flat or overly matte. Instead, the self-adjusting pigments melt into the skin for a natural, second-skin finish and a subtle soft-focus effect. Read more at The Daily Beast.
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