Super League at 30: how media coverage has changed since 1996

After covering changes for matchgoing fans , Gavin Willacy assesses how coverage has transformed for fans at home By No Helmets Required Super League celebrated its 30th birthday in style at the weekend. The main party was at Headingley, where Leeds hosted Warrington in a repeat of one of the league’s original fixtures. As Sky Sports anchor Brian Carney welcomed guest after illustrious guest to reminisce about their past heroics, we were shown clips from three of the opening round of games from 1996. That’s because only three were televised. And that was one more than Sky normally showed, despite having spent £87m on the new competition . All seven Super League games were shown live last weekend. We now consume the game on our phones rather than through hourly radio bulletins. Unless you had a satellite dish on your house in the mid-1990s, you couldn’t watch Super League’s launch. For the opening weekend, Sky sent the media circus to Paris, Oldham and Leeds. By all accounts, members of the press pack were well oiled. In 2026, Super League on Sky is just a well-oiled machine. Continue reading...

Go to News Site