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Last month, I received an email from a marketing executive who was wrestling with her conscience. Her company had developed a new software product that was genuinely innovative, but her boss wanted her to create a campaign that exaggerated its capabilities and downplayed its limitations. “Ruth,” she wrote, “I know how to persuade people. I’m good […] The post The ethics of persuasion, by Ruth Oji appeared first on Vanguard News .
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