The Korea Times
HyperM, formerly Allison HyperM, officially rebranded and launched Thursday as an independent public relations (PR) and digital marketing agency under CEO Jeong Min-a. The Seoul-based firm, which operated as an Allison affiliate for eight years, unveiled a dual-brand strategy targeting both domestic clients and Korean companies pursuing global growth. Founded in 2002 as Min Communications, HyperM has more than 20 years of experience across technology, consumer goods, health care and financial services. Its services include strategic PR, media relations, crisis communications, digital marketing and integrated marketing communications (IMC). As artificial intelligence (AI) reshapes how consumers discover and evaluate brands, HyperM has added AI-focused services such as answer engine optimization (AEO) and generative engine optimization (GEO) consulting. The agency helps clients structure and distribute content to ensure their brands are cited as authoritative sources in AI-generated responses. HyperM has also launched a corporate AI literacy program to help client organizations build int
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