Business Standard
The TV industry, which already faces soaring prices of memory chips (RAM), is bracing for a decline in sales, weighed down by rising cost of plastics to ocean freight on account of ongoing geopolitical tensions in West Asia. Some manufacturers are also flagging concerns over a potential downtrading trend as buyers shift towards smaller screen sizes amid rising prices. Moreover, rupee depreciation has pushed up overall production costs, leading to higher television retail prices. Larger brands have absorbed some cost pressure. Moreover, some companies have not passed on the entire cost increase, trying to maintain their market share in the Indian TV market considered to be highly competitive. Moreover, consumers are also delaying their purchases; however, some recovery is expected in the festive season in the second half of the year. When asked about growth, Super Plastronics Pvt Ltd (SPPL) Director and CEO Avneet Singh Marwah said it is very "difficult" as input costs are going up,
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