The Korea Times
BYD Korea held a vehicle presentation ceremony for Hwang Ji-o, winner of "Cheonha Bakery: Bake Your Dream," Korea's first baking competition program broadcast on MBN, the automaker said Monday. The event took place at the BYD Auto showroom in southern Seoul, and was attended by Hwang and Cho In-chul, head of BYD Korea's passenger car division. “Cheonha Bakery,” in which BYD Korea participated as a brand partner, followed contestants competing to be named the country’s top baker, chronicling the challenges and personal stories of artisan bakers. Hwang, who won the program's final episode, which aired Sunday, earned top marks from the judging panel for technical skill and creative recipes. The prize vehicle, the BYD Sealion 7, is a premium electric SUV offering strong driving performance, safety and interior space, according to the Chinese automaker. Cho said the program resonated with BYD's brand identity. "Cheonha Bakery was not simply a program to find someone who bakes well — it was a process of each contestant 'baking' their own dreams," he said. "Failing countless times in front
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