The Standard Is Coming To Austin

A new chapter is coming to South Congress. The Standard brand is set to debut its first Texas outpost withThe Standard, Austin,opening Spring 2027 as a vibrant reimagining of the beloved South Congress Hotel. As The Standard brand’s first U.S. opening in more than a decade, the project places Austin within the brand’s growing constellation of global destinations, from London and Ibiza to Bangkok and Brussels, with locations in Lisbon and Mexico City expected to open later this year. The Standard, Austin will be a conversion and renovation of the existing South Congress Hotel located at 1603 South Congress Ave, Austin, Texas 78704.

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