The Korea Times
In an era where automotive prices seem to move in only one direction, Hyundai Motor is attempting a rare maneuver: cutting costs without sacrificing the tech-heavy identity of its flagship compact SUV. The automaker launched the 2027 Kona on Tuesday, a refreshed offering designed to lure both budget-conscious commuters and tech-savvy families. The strategy behind the 2027 model is one of surgical precision. By streamlining features on its entry-level Modern trim — moving non-essential luxuries like synthetic leather interiors into optional packages — Hyundai slashed the starting price by 490,000 won ($360). The hybrid variant saw an even steeper reduction of 590,000 won, a move aimed at lowering the barrier to entry for eco-friendly mobility. “The 2027 Kona has been refined to satisfy a broad spectrum of drivers, from those prioritizing economy to those seeking a premium feel,” a Hyundai official said. While the base model leans into austerity, the new H-Pick trim doubles down on the "premium small car" promise. It bundles high-demand features, such as dual full-auto air conditi
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