The Korea Times
Tous les Jours, the bakery franchise operated by CJ Foodville, said Tuesday it has cumulatively sold more than 1.7 million cakes in Mongolia over the course of 10 years — a figure equivalent to roughly one cake purchase for every two people in the country. The Korean bakery chain entered Mongolia in May 2016, becoming the first domestic bakery brand to do so, through a master franchise agreement with local partner Artisan, then known as Mongbakery. Currently operating 24 stores, Tous les Jours has expanded beyond Ulaanbaatar into regional cities, with some locations renovated this quarter to reflect the brand's latest design identity. Demand peaks sharply during holiday seasons, when stores draw long queues of customers waiting to purchase cakes. CJ Foodville attributed its success in Mongolia to a three-part master franchise model focused on careful market research to identify strong local partners, a headquarters-led strategy for products and store operations and a standardized system for transferring that expertise to franchisees. In Indonesia, where Tous les Jours has operated sinc
Go to News Site