Drive Social Media Explains the New Customer Journey: From Scroll to Sale in Under 24 Hours

For decades, marketers visualized the customer journey as a long funnel—awareness, consideration, evaluation, and finally purchase. But as Drive Social Media explains today, that journey is shrinking dramatically. In the age of social commerce and mobile-first experiences, consumers can discover a product while scrolling and complete a purchase just hours later. This rapid decision cycle […] The post Drive Social Media Explains the New Customer Journey: From Scroll to Sale in Under 24 Hours appeared first on LA Weekly .

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