The Korea Times
Musinsa Empty, a multibrand retail store operated by the fashion platform Musinsa, will host the first offline pop-up in Korea for the California swimwear label Frankies Bikinis, from April 8 to 21 at its Seongsu location in Seoul. The pop-up marks the brand's debut in any Korean brick-and-mortar retail store. Founded in Malibu in 2012 by Francesca Aiello and her mother Mimi Aiello, Frankies Bikinis has built a following among global Gen Z consumers and celebrities through its California beach-inspired prints, embroidery and strap detailing across inclusive sizing. The brand has since expanded into knitwear, activewear and accessories. The centerpiece of the pop-up is a limited-edition collection developed in collaboration with BLACKPINK member Jennie, making its exclusive domestic debut at the event. Built around a “swim-to-street” concept — designed to transition easily from beachwear to everyday outfits — the collection features vintage-washed colors and relaxed silhouettes. Jennie was involved throughout the design and production process. Select limited-edition items carry a
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