The Korea Times
Nongshim is stepping up its global expansion by launching a new subsidiary in Moscow in June to target Russia and neighboring markets. The company said Wednesday it will establish Nongshim Rus in the Russian capital, marking its eighth overseas subsidiary following the launch of its European unit in the Netherlands in March 2025. The move comes as exports of Korean instant noodles continue to gain traction in Russia. The country’s imports of Korean instant noodles reached $52 million last year, up 58 percent from a year earlier, driven in part by the global popularity of K-pop and Korean content on streaming platforms. The overall instant noodles market in Russia has also been growing since the COVID-19 pandemic, when demand for convenient, at-home meals surged worldwide. Citing Euromonitor data, Nongshim said the Russian market is expected to grow at an annual rate of more than 10 percent between 2021 and 2030, with the market size projected to reach 1.5 trillion won ($1.01 billion). Nongshim plans to position its flagship Shin Ramyun and other key products as premium offerings. While
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