Travelers Are Open to Booking With AI—but Only With Clear Guardrails

As generative AI becomes a bigger part of how people search for and plan trips, new research from travel marketing agency Dune7 and boutique market research firm Flesh & Bone suggests the next frontier is already emerging: letting AI actually book travel on a consumer’s behalf. In an online study of 1,000 U.S. adults aged 18+ who traveled by plane in the past 12 months, 71% said they are interested in using an AI travel assistant that can search, compare, select, and book travel based on their preferences.

Go to News Site