Illinois Inspires Travelers to “Meet in the Middle” This Spring and Summer Travel Season

This spring and summer, the Illinois Department of Commerce and Economic Opportunity (DCEO), Office of Tourism (IOT) will highlight some of the best of the state’s warm-weather adventures in an updated advertising campaign inspiring people to “Meet in the Middle.” Giving the existing “Middle of Everything” platform a fresh twist, the new creative showcases Illinois as a place where experiences, cultures, and people truly come together because of its variety, whether it’s a big city or an area of natural beauty.

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