OpenAI Forecasts Advertising to Hit $102 billion by 2030

OpenAI’s advertising effort is so new that the company is still working out the kinks in it. That hasn’t stopped it from setting ambitious aims for the business, which it expects to become the largest driver of its revenue by the end of the decade. OpenAI expects advertising to generate about $2.4 billion in revenue this year and to quadruple next year, to nearly $11 billion, according to financial forecasts from the first quarter, which haven’t previously been reported. A year ago, the company forecast it would generate $1.6 billion in revenue this year and $5.9 billion next year from users who didn’t pay for subscriptions, an amount the company likely expected to derive from advertising and e-commerce.

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