K-pop goes green: Fans push for sustainability, lower emissions

For years, K-pop fans have shown their dedication by buying physical albums in bulk to help boost artists to the top of global charts. Now, a growing number are using that same highly organized collective power to push back against the industry’s large environmental footprint. Founded in 2021, Kpop4Planet marks a shift in youth climate activism. Driven by environmental concerns, the global fan-led group targets the entertainment sector’s mass production of plastic albums while pressuring financial and fashion companies that hire K-pop stars to make concrete emissions cuts. “The voices of youth and women, who have been sidelined even though they are victims of the climate crisis, are uniting and gaining strength through the shared bond of K-pop,” said Kim Hye-kyung, 41, who leads the group alongside activists Park Jin-hee, Lee Da-yeon and Kim Na-yeon, during an interview last month. The movement began after Kim met Nurul Sarifah, an Indonesian university student and fan of boy group EXO. Sarifah said Korean companies were financing coal-fired power plants in Indonesia, sparking a

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