The Korea Times
Korea on Friday kicked off a nationwide promotional campaign for the 48th UNESCO World Heritage Committee session to be held in Busan, releasing an official video and poster 100 days ahead of the country’s debut as host of the event. The campaign, led by the Korea Heritage Service, aims to raise public awareness and build momentum ahead of the July gathering in the southeastern city. The agency said the promotional video highlights the importance of international cooperation in preserving world heritage, while underscoring Korea’s commitment to successfully hosting the global event. The video will also be shown on KTX onboard monitors and display boards at Seoul Station. An accompanying poster reinterprets traditional Korean architectural elements — including wooden pillars, decorative dancheong patterns and roof tiles — in a modern design. The poster will be displayed at 19 major cultural sites, including the National Palace Museum of Korea and the National Museum of Korea, as well as key transit hubs such as Seoul Station and Yongsan Station. The agency will also release a seri
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