In the Peak of Summer, This Innovative Crate Can Help Vendors Keep Vegetables Fresh Without Electricity

Using just water, this smart crate keeps vegetables fresh — no electricity, no fridge needed. In peak summer, nearly 40 per cent of fruits and vegetables in India are lost before even reaching the market. For vendors, this often means being forced to sell their produce at throwaway prices, while a significant portion ends up going straight to the dustbin. This is the gap Vishal Singhal noticed. After spending 15 years working in cooling technology, he returned to India with a clear intention: to build practical solutions for farmers and vendors facing these everyday challenges. Just add water. As the water evaporates, it cools the crate from the inside. What followed was a phase of continuous trials and research, driven by the need to create something that would work in real-world conditions rather than controlled environments. The result of this effort is the ColdEasy Box — a portable cooling crate designed to function without reliance on electricity. Its working is simple. Just add water. As the water evaporates, it cools the crate from the inside. This process helps keep vegetables firm and fresh, while also preventing weight loss for several hours. There are no wires involved. No compressors. No moving parts. Just water. Priced at Rs 3,500, the crate is designed to be accessible for small vendors. It allows them to store, transport, and sell their produce without constantly worrying about spoilage. In doing so, it helps protect their daily earnings, which are often vulnerable to losses caused by heat and lack of refrigeration. The ColdEasy Box is not built as a complex technological intervention, but as a simple, practical solution rooted in everyday needs. A simple crate. A big difference. As temperatures continue to rise and food wastage remains a pressing concern, such innovations raise an important question: could something like this make a difference for street vendors in your area? Sources: ‘ Food Wastage in India 2024: From Farm to Bin, the Hidden Truth ’: By solwearth.com , Published on 19 September 2024.

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