The Korea Times
The village of Seungsan in Jinju, South Gyeongsang Province, has been nominated for Best Tourism Villages, a UN Tourism program, Sunday. A total of six villages nationwide were selected as candidates this year, with Seungsan Village the only entry from South Gyeongsang Province. Launched in 2021, the Best Tourism Villages initiative aims to promote the role of tourism in rural development by helping address depopulation and regional imbalances while identifying sustainable growth models. Candidate villages are evaluated based on criteria including cultural and natural resources, heritage preservation and utilization, as well as economic, social and environmental sustainability. The village has strong historical and cultural significance, with the founders of several of Korea's influential conglomerates and companies coming from the area, earning it a reputation as a “hub of K-entrepreneurship.” Tourism infrastructure combining hands-on experience programs with high-quality accommodations is believed to have contributed to the village’s strong evaluation in the selection process. Key
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