The Korea Times
It is no longer unusual for much of a drama’s lead cast to come from the same agency. A casting strategy built around a lead actor and fellow agency actors, once a rare occurrence, now dominates the casting process. While it offers production efficiency, critics say the trend stymies open auditions, production diversity and the discovery of new talent. The trend of "agency packaging" is distinctly visible across major recent broadcasts. Ongoing SBS drama "Phantom Lawyer" features lead Yoo Yeon-seok and supporting actor Kim Kyung-nam, both represented by King Kong by Starship. Recently concluded JTBC series "The Practical Guide to Love" cast Han Ji-min, Park Sung-hoon and Cho Bok-rae, all under BH Entertainment. Furthermore, upcoming SBS series "Good Partner 2" filled its lineup with Park Hae-jin, Kim Hye-yoon and Pyo Ji-hoon, all affiliated with Artist Company. Production companies defend the practice as a reasonable market strategy. Centering a project around a proven star secures buzz, while casting their agency peers increases production efficiency and onscreen chemistry. It also
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