The Korea Times
Tesla and BYD have emerged as the biggest disruptors in Korea’s imported car market, posing threats to established players — particularly to Volvo and Audi — two mid-tier premium carmakers that have recently lost their spots to the two rapidly growing electric vehicle (EV) makers, according to data and industry officials, Monday. Tesla topped the list in the imported car sales between January and March by selling 20,964 EVs, according to data from the Korea Automobile Importers and Distributors Association. BMW Korea followed the list with 19,368 and Mercedes-Benz Korea came in third with 15,862 cars sold. Of particular note is the rapid ascent of BYD Korea, which ranked fourth by selling 3,968 EVs during the same period. Volvo Car Korea and Audi Korea followed the list with auto sales of 3,628 and 3,138, respectively, in the first quarter. BYD Korea is further tightening is presence here with a series of its price-competitive EV lineups, including the Atto 3 compact SUV, the high-performance Sealion 7 SUV and the Dolphin hatchback. Volvo Car Korea and Audi Korea — which have lon
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