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Coachella: From desert mirage to the center of the cultural universe | Collector
Coachella: From desert mirage to the center of the cultural universe
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Coachella: From desert mirage to the center of the cultural universe

In the landscape of modern music, there are festivals, and then there is Coachella. If you had told the sun-baked, flannel-clad grunge kids back in 1999—those valiant souls who braved the inaugural Empire Polo Club event—that this desert gathering would eventually evolve into the “Global High Feast” of pop culture, they probably would have laughed you out of their tent. Back then, it was a genuinely risky bet, anchored by the alternative grit of Beck and Rage Against the Machine. And I bet most of the generation now doesn’t even recognize the two rock acts I just mentioned, but it […]... Keep on reading: Coachella: From desert mirage to the center of the cultural universe

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