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Billion Dollar Grüns Sale Gives Consumer Investors Hope | Collector
Billion Dollar Grüns Sale Gives Consumer Investors Hope
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Billion Dollar Grüns Sale Gives Consumer Investors Hope

When Unilever last week announced its $1.2 billion acquisition of Grüns , a three-year-old brand of gummy vitamins, I had a flashback to a decade ago when Unilever bought Dollar Shave Club for almost the same price. That earlier deal marked the heyday of venture-backed consumer exits, which have been few and far between more recently. The Grüns sale is the latest sign that consumer investing is experiencing a revival. At a time when software stocks have stagnated, bankers seem enthusiastic about taking consumer and internet companies public. Companies that might list within the year include messaging platform Discord, fitness social media Strava, scooter brand Lime and fitness ring Oura, my sources tell me.

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