From winter slump to Secret Season: Cape Town campaign invites the industry to reimagine ‘winter.’

CapeTownMagazine.com (CTM) has launched its Secret Season Campaign – an open invitation to owner-run businesses, brands, and tourism bodies to come together around a shared opportunity: Rethinking how Cape Town and the Western Cape are experienced in winter. Secret Season positions winter as a secret season worth seeking out and leveraging through real connection.

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