blogTO
IKEA is making its April Fools' Day joke a reality by launching a meatball lollipop in stores across Canada. The furniture brand's largest retailer, Ingka Group (which operates in 32 countries), has teamed up with Chupa Chups to turn the joke into a reality, joining forces to create this limited-edition meatball-inspired lollipop launching in IKEA stores around the globe. The lollipop is inspired by the flavours of the iconic Swedish meatball and lingonberry sauce. "On April 1, we invited people to imagine a meatball lollipop. And we couldn’t help but take it one step further – especially after the enthusiastic response," said Javier Quiñones, commercial manager at Ingka Group. "Together with Chupa Chups, we are now bringing a playful take of that idea to life. It is a fun way to celebrate our love of food, and to show that even a simple joke can turn into something real, bringing people in surprising ways." View this post on Instagram A post shared by IKEA Canada (@ikeacanada) A total of one million lollipops will be produced and distributed to IKEA stores around the world. However, those looking to stock up on this wacky creation may be disappointed, as they will not be for sale. Instead, customers will have the opportunity to taste them for free while visiting their local IKEA store in June. Exact dates and details will be announced soon for how Canadians will be able to try them. "When IKEA invited us to explore a lollipop inspired by their iconic Swedish meatball, we were immediately intrigued. At Chupa Chups, we are always looking for new ways to surprise and delight people – it's part of our 'Forever Fun' spirit," said Martin Hofling, global marketing manager at Chupa Chups. "This limited-edition lollipop is our playful tribute to a flavour that people all over the world associate with IKEA, reimagined in a way only Chupa Chups can do." More details on IKEA's meatball lollipop are expected to be shared soon. Be sure to check back here for more information.
Go to News Site