The Korea Times
The Korea Tourism Organization (KTO) is stepping up efforts to attract Taiwanese tourists to Korea’s central regions, launching a familiarization tour this week for travel industry professionals and media from Taiwan as part of a push to reach a record annual visitor target. Taiwan accounted for 1.89 million visitors to Korea last year, making it the third-largest source of inbound tourists, and KTO has set a target of 2.32 million Taiwanese visitors for 2026. The tour, to be held from April 16 to 21, is centered on Korea's central areas — including Gangwon, North Chungcheong and South Chungcheong provinces, as well as Daejeon — and is built around flagship content developed under a KTO Taipei office initiative designating 2026 as "Visit Central Korea Year." KTO plans to use the tour to accelerate the development and commercialization of regionally focused travel packages. Business-to-business meetings between Korean and Taiwanese travel industry representatives will also be arranged to open new sales channels and expand bookings. The initiative follows a sales mission to Taiwan fr
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