The Korea Times
The Korea Tourism Organization (KTO) launched an intensive Meetings, Incentives, Conferences and Exhibitions (MICE) promotion campaign in Singapore and Jakarta last week, targeting the Asia-Pacific market through trade events and industry roadshows held Tuesday to Friday. The KTO began its push at The Meetings Show Asia Pacific 2026, held from Monday to Tuesday at Marina Bay Sands in Singapore. As the region’s largest MICE trade fair, the event drew about 2,000 participants from 72 countries. The KTO operated a national pavilion with 22 domestic partners — including regional convention bureaus, travel agencies and hotels — and held more than 450 one-on-one meetings with buyers from around the world. The pavilion’s interactive program paired artificial intelligence-driven beauty consultations with tastings of traditional Korean liquors, offering a snapshot of Korea’s past and future. It then staged the “Korea MICE Roadshows” in Singapore on Thursday at the Hilton Singapore Orchard and in the Indonesian capital Friday at the Hotel Indonesia Kempinski Jakarta. More than 30 Korea
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