Korea Heritage Service recruits int'l students as cultural ambassadors

Forty international students in Korea will use artificial intelligence (AI) and multilingual social media content to promote the country’s cultural heritage abroad, as the government expands a program aimed at countering distorted narratives and broadening global awareness. The Korea Heritage Service said Thursday it had launched the fifth group of participants in its Global Cultural Heritage Ambassadors program at the National Palace Museum of Korea. The program, operated with the civic group Voluntary Agency Network of Korea and its director, Park Ki-tae, recruits foreign students living in Korea to experience cultural heritage firsthand and create digital content in multiple languages. This year, 40 government scholarship students from around the world were selected for the roughly three-month program, the agency said. Participants will produce and distribute social media content using generative AI to highlight the value and appeal of Korea’s cultural heritage. At the launch ceremony, participants received official appointments and took part in training on Korea’s heritage and g

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