Inquirer
Faithful relevance and authenticity are two key factors Prime Video has focused on in bringing locally made content to streaming, noting that stories that speak to the ordinary Filipino define their identity and transcend borders. “With local content, what we’re trying to do is to tell stories about themselves. If it is not authentic, they will see it immediately,” Chaitanya Divan, its head of content acquisition for Southeast Asia. “To get that absolutely right, we have to get the best content creators in the Philippines and the best, most popular onscreen talent in the Philippines, and work with the studios […]... Keep on reading: Authentic stories will shape the future of streaming in PH, execs say
Go to News Site