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How Coachella’s Longest-Standing Sponsor Has Remained Relevant in the Age of Brand Activations | Collector
How Coachella’s Longest-Standing Sponsor Has Remained Relevant in the Age of Brand Activations
The Hollywood Reporter

How Coachella’s Longest-Standing Sponsor Has Remained Relevant in the Age of Brand Activations

During Weekend One, Heineken debuted a first-of-its-kind device that brings fans back to what Coachella used to feel like: connected.

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