The NHL’s new weapon: 6 regular guys from Winnipeg and a smartphone

In the high-stakes, "always-on" ecosystem of professional hockey, one of the assets a star athlete can possess may not be a faster, harder slap shot. It may be a group of friends who can handle the digital limelight for them — and a group of ordinary guys from Winnipeg may be the prototype of what's known as influencer by proxy.

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