Amid uncertainty, franchising pitched as stability play

MANILA, Philippines — With high fuel costs and businesses bracing for prolonged uncertainty, an industry group is pushing a strategy that runs counter to the broader cautious stance—keep investing and do so through franchising. For the Philippine Franchise Association (PFA), such a model offers a more predictable path to survival than independent startups. This, at […]... Keep on reading: Amid uncertainty, franchising pitched as stability play

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