The Korea Times
Retail conglomerate Shinsegae is pivoting on its plans to deploy artificial intelligence (AI) in its businesses, canceling a partnership with OpenAI just 11 days after entering into the agreement and signing a separate memorandum of understanding (MOU) with Reflection AI. Shinsegae’s quick revocation of its partnership with OpenAI is raising doubts about the conglomerate’s AI strategy. While many retail companies are experimenting with ways to integrate AI into their businesses, such as improving logistics systems or enhancing user experience, Shinsegae appears to be contemplating a different direction in its deployment of AI. The conglomerate said on Friday it has “decided to stop discussions with OpenAI in order to pursue a select-and-focus strategy and thereby rapidly expand collaboration with Reflection AI into the retail sector and efficiently and swiftly advance construction of an AI data center.” Shinsegae Chief Strategy Officer Lim Young-rok on April 6 signed an MOU with OpenAI Korea Country Manager Kim Kyung-hoon for jointly developing “AI commerce,” an e-commerce m
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