The Korea Times
Yongsan in central Seoul was once the capital of electronics in Korea. For those shopping for gadgets, a visit to the area was a must. However, after the widespread adoption of online shopping led to a decline in physical electronics sales, the neighborhood has found a new identity. The area, centered around I'Park Mall, is now emerging as a major hub for subculture content and pop-up events, drawing a growing number of visitors seeking unique offline experiences. The shopping complex embodies that transformation, shifting away from traditional retail to focus on fandoms built around animations, games and character-based intellectual property. Stores selling goods from popular franchises, alongside the country's largest Nintendo shop and Sony's PlayStation store, have turned the mall into a go-to destination for video game and subculture fans. Dopamine Station, which opened at I'Park Mall last year, is packed with visitors of all ages, even on weekday afternoons. The space brings together a wide range of goods such as merchandise from popular animation and game characters, mechanical key
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