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Neukgu Bread: Escaped wolf inspires bakers, sports teams | Collector
Neukgu Bread: Escaped wolf inspires bakers, sports teams
The Korea Times

Neukgu Bread: Escaped wolf inspires bakers, sports teams

Neukgu, a gray wolf that escaped from O-World theme park in Daejeon, has become inspiration for the city's snack lovers. Harehare, a bakery in Daejeon, recently launched a limited-edition "Neukgu bread" to celebrate the animal's safe return, featuring the wolf’s face drawn in chocolate on the crust. The bakery reported that its daily stock of 50 buns sells out within minutes of opening. The wolf escaped from the zoo on April 8 and was recaptured by the authorities on April 17, but the attention didn't die down after its return to the theme park. In addition to Neukgu Bread, LG Electronics' Best Shop's Daejeon store used its massive digital billboard to send a message to the wolf on behalf of the townspeople. The previous "Come back, Neukgu" plea was replaced on April 17 with a celebratory "Thank you for coming back, Neukgu" message, which remains visible and part of the advertising rotation for the billboard. Equally intriguing is how Neukgu's story has become intertwined with the city's sports scene. People are calling Neukgu a "living lucky charm" because Daejeon's football and baseba

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