Shopping centers want their mall rats back — and they’re organizing events, concerts and ‘Gram-friendly fun to give youths a reason to loiter

As Gen Alpha searches for IRL, offline experiences, mall owners are encouraging young people to come back, hang out and shop till they drop.  Despite growing up with iPads in their strollers, these kids — born from around 2010 on — are so over-pixelated that they crave in-person social interactions. That’s why malls are now...

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