The Korea Times
It has been six years since Korean total baby care products developer Elyssia began accelerating its efforts for global expansion. Since private equity fund company Widus Partners acquired the firm in 2021 and gave it room to explore unlimited business opportunities, the company pushed ahead with trying to win the interest of consumers worldwide, one country after another. Now, the Seoul-based company distributes about 30 brands across categories of skin care, toy, book, health supplement, breastfeed, hygiene, everyday product, interior and furniture, with 2,000 different types of product. About 80 percent of the brands are Elyssia’s private labels, manufactured by original design manufacturers in Korea and China. The portfolio has been possible due to Elyssia's three particular strengths. First, it has adopted a five-stage inspection process called "gate review" (GR) to pipeline products in the highest market needs and with the most trustworthy quality. The data-driven process oversees from market analysis to sample production, marketing, promotion and final check-up. The comprehensive
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