The Korea Times
A viral children’s song is getting a high-end makeover as The Pinkfong Company rolls out an immersive hotel experience in Singapore, blending global intellectual property with tourism to court traveling families. The company said Wednesday it has partnered with the Singapore Tourism Board and Fairmont Singapore to launch a “Baby Shark” themed staycation package, running from May 18 to Nov. 17. The program transforms the five-star hotel’s 778 rooms and public spaces into a story-driven environment built around the globally recognized character. Guests will move through a fully themed experience, from lobby to room, with exclusive content and limited-edition merchandise provided as part of a welcome kit. Dining and activities extend the concept. A poolside restaurant is redesigned into a themed venue offering family-focused menus, while on-site programming includes cooking classes and character meet-and-greet sessions designed to deepen engagement. The collaboration also incorporates local elements, featuring Singapore Tourism Board mascot Merli and Fairmont Singapore’s mascot Pa
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