The Korea Times
A squishy sensory toy known to Korean fans as BLACKPINK Rosé’s "stress ball" has sparked a nationwide frenzy in the United States, driving up resale prices as shoppers line up outside stores. One U.S. social media user shared footage of a long line outside a store in a recent Instagram post, asking, "Is this the new Pokémon craze?" The user said the line for NeeDoh stretched "down the road" and that people even brought tents and lawn chairs. The New York Post and other U.S. media outlets reported that the popularity had triggered nationwide shortages. Some resale listings climbed to dozens of times the retail price, while videos on TikTok and Instagram helped turn the search for the toy into a trend users now call "NeeDoh hunting." The term refers to people visiting multiple stores in search of the toy. Social media users have shared posts about successful "NeeDoh hunting" and tips on where to find it, while others have posted videos showing off different colors, squeezing the toy or even cutting and popping it. NeeDoh is not new. U.S. toy company Schylling released it about 10 years
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