Almost 50 Years Later, Star Wars Still Hasn’t Mastered George Lucas’ Greatest Skill (But Will This Year Be Different?)

Image Courtesy of Lucasfilm It’s very important for a studio tentpole to make a lot of money at the box office, but the final worldwide total is not the only metric that determines whether or not it was a financial success. When discussing the commercial performance of a film, it’s just as important to make note of the production […]

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