The Korea Times
Three decades after launching one of Korea’s earliest online job platforms, JobKorea, its operator has rebranded itself as Worxphere, making a bold pivot from a legacy job board to an artificial intelligence (AI)-driven human resources (HR) tech platform that integrates its services and data to match employers and workers across the entire lifecycle of work. “We wanted to move beyond a name narrowly confined to ‘jobs’ and ‘Korea,’ and expand it to ‘work’ that covers the entire spectrum of what people do — under a new name that reflects our ambition to reinvent every work experience on the back of AI,” company CEO Yoon Hyun-jun said during a recent interview with The Korea Times at the Worxphere office in Gangnam District, Seoul. The rebranding reflects a structural shift as the company is consolidating a fragmented portfolio of platforms — including JobKorea for full-time roles, Albamon for part-time work, applicant tracking system (ATS) provider Ninehire, workplace review site Jobplanet and expat-worker platform KLiK – into a unified ecosystem. Yoon said the int
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